Overview

NALVS is operated by A.L.A Beauty LLC, a Maryland limited liability company. A.L.A Beauty LLC is the data controller responsible for the personal information described in this Privacy Policy.

Information we collect

Your photographs. Selfies you take in the app, and photos you attach in Consult, so they can be read. What is read from them (face measurements). Skin, hair and eye colour as numeric values; the shape of your face, lips and eyes; and the contrast between them. Some laws treat these measurements as biometric information. What you tell us. Your name, email address, your beauty preferences, and the questions you ask and the answers given in Consult. Voice dictation. If you speak a question, your phone records a short clip and our server passes it to Deepgram, which turns it into words. NALVS never keeps the audio. Looks you keep. Including, in Lip Studio, a rendered image of your own face wearing the shade, because that is the thing being kept. Your membership. Whether one is active, when it renews, and what was paid. We never see or store your card. Your agreements. What you agreed to, the version of this policy, the time, your IP address and your device type. Reports. If you report an answer, we keep the reason, your optional note and the answer's text. Our support team receives the report with your account ID, but without your name, email address or any photo. Sign in with Apple. If you use it, we keep Apple's sign-in token on our server only, so we can remove NALVS from your Apple Account when you delete your account. How the app behaves. Crash reports and usage events, so faults can be found. These are linked to a random install ID, not to your account.

WHY WE ARE ALLOWED TO USE IT

We process your photographs and the face measurements taken from them to provide the personalized features you request, including your Beauty Passport, beauty analysis, virtual try-on and personalized recommendations. We do this with your consent, which you give on a screen before your first selfie and can withdraw at any time in Settings → Data and privacy. Without it, there is no Beauty Passport.

We process account and membership information to provide and manage your account and subscription. We process diagnostic and usage information to maintain, secure and improve NALVS.

Depending on where you live, we rely on the legal bases that apply under relevant privacy laws, including performing our contract with you, your consent where required, our legitimate interests, and compliance with our legal obligations.

Sharing

Supabase: hosting, the database and file storage.

Anthropic: reads your photographs and answers your questions. Anthropic deletes what we send within 30 days and does not train on it. Content that its safety systems flag may be kept for up to 2 years.

Deepgram: turns voice dictation into words. It does not store the audio or the words, and keeps request logs, without audio or text, for up to 90 days.

RevenueCat and the app store you bought through: membership and purchase status only.

Google Firebase: crash reports and analytics. They never receive your photographs, face measurements, name, email or account ID.

[Email provider]: sends our service emails, such as deletion confirmations and reminders.

We do not sell your data, and we do not use your photographs to train anything.

HOW LONG WE KEEP YOUR INFORMATION

Photographs and face measurements. We keep them for as long as the reading, consultation or look they belong to stays in your account, so your history stays complete. We remove them when you delete that item or your account, or 24 months after you last use NALVS. We email you 30 days before, and opening the app keeps them. Your account, consultations and looks stay, and screens show "Photo deleted" where a photograph was.

Deleting a reading or photograph. Its face data is removed at once and its photograph within 15 minutes. Photographs from failed readings are removed within 30 minutes. A small record (file type, size and dates, with no photograph or face data) stays so a conversation can show "Photo deleted," and goes when your account is deleted.

Deleting your account. Your account switches off at once. You have 7 days to cancel by tapping "Keep my account"; signing in alone does not cancel it. After 7 days, every row and image is removed within 1 hour, and from our backups within 7 days. We email you when you request deletion and when it is done. We also ask RevenueCat to delete your purchase record, which happens within 30 days.

What we keep after deletion. A record of what you agreed to and that you deleted your account (your ID, what you agreed to, the policy version, times, IP address and device type) is erased automatically 5 years later. AI cost records are kept without any identifier that points to you.

Reports. Kept until you delete the conversation or your account. The copy support receives by email stays in the support inbox until we delete it.

Other data. Crash reports 90 days. Analytics 2 months. Server logs 7 days.

WHAT YOU CAN DO

In the app, under Settings → Data and privacy:

• Delete any reading from your Beauty Passport, including the latest. Its photograph is deleted with it.

• Delete a photo you attached in Consult.

• Delete a kept look in Lip Studio.

• Withdraw your permissions, such as "Analyse my selfies" or "Keep my selfies."

• Turn off analytics.

• Delete your account.

YOUR RIGHTS

A.L.A Beauty LLC processes your personal information in accordance with the privacy and data protection laws applicable to you.

Depending on where you live, applicable privacy laws may also give you rights to access, correct, delete, or obtain a copy of your personal information, restrict or object to certain processing, and lodge a complaint with the appropriate data protection authority.

To exercise any of these rights, write to us at support@nalvs.app. We reply within [45] days.

CHILDREN

NALVS is intended for users aged 18 and older. We do not knowingly collect personal information from anyone under 18, and we delete it if we learn that we have.

CHANGES TO THIS POLICY

If we change how we use your photographs or face measurements, we tell you in the app and ask for your agreement again before the change applies to you. The date at the top shows when this policy was last updated.

Contact

Email-support@nalvs.app